Pursuaders are ambitious and competitive. They like to sell and they’re good at it. They are usually good at public speaking and are at ease in the spotlight. They use their good people and speaking skills to convince and persuade others.

Persuaders typically value reputation, power and money. They are social and ambitious and have a knack for getting people to make decisions based on what they like.
They like working with people and data.

Persuaders enjoy working with: Groups and with all types of people in a leadership position.

Personality traits of persuaders are summarized below:

• Ambitious
• Optimistic
• Competitive
• Persuasive

Story that motivates:
Name: Ted Helms
Title: Marketing Manager
Company: ITT Analytics – Global Water Instrumentation Products
Selling challenge: Training salespeople to be creative, flexible, and opportunistic when working with clients

Ted is a competitive person and he uses that to motivate himself. He creates games which focus on one’s efforts to meet their goals. The game changes each day depending on that day’s demand. Some days the game is ‘How many phone calls can we make today?’ and some days it’s ‘Can I get through all of my emails before lunch?’. He makes his team do the same as well.

People generally tend to get bored easily, so here if they can create a situation in which they can attack a challenge from multiple directions, it will allow them to change the game but keep their focus on the ultimate goal. This is where one gets to be creative, think outside the box, and try new things.

It is important that one keeps the ultimate goal in focus, but at the same time, break the goal into smaller chunks and steps and create a game for each step which the person can play to win. New games can be made up if the previous one fails to get anyone near to their goals. The trick is that, regardless of any game that is built if the team wins, it is a positive step towards the ultimate goal.